1. Know what you want to achieve. You should know what your main goals are before you start writing an email. This allows you to determine the best audience and content for the purpose you have in mind, whether it is to inform students about an upcoming open day, remind them of an upcoming application deadline, or encourage them to apply for a specific study program.
2. Know who you're talking to. Nothing is worse than getting an email with nothing to do with you. Think about who your message is for to make it more exciting and compelling. By dividing your audience into different groups, you can reach each group more effectively by sending them personalized content that is only relevant to them.
3. Mobile plan. As many as half of our students use their phones to look at our portals. Because of this, students can read emails on mobile devices. Mobile has become a meaningful way to stay in touch, and many of your students will check their email on their phones. So, it's essential that your content (text, pictures, and other visuals) works on all types of screens so that text doesn't get lost.
4. Come up with an interesting subject line. Make a subject line that is short and interesting. When students open their email, they will first see the subject line. Students should be able to tell from the subject line what the email is about. So, make sure the subject line stands out, is short (less than seven words), personalized, and, most importantly, fits with the rest of the email. In the subject line, you should put the name of your program/university, city, and country.
5. Be consistent. Always ensure your message is consistent throughout the email, from the subject line to the image in the body to the text and the "Call to Action.". In the education industry, it's best to have direct and explicit messages that explain the email's purpose without taking too much attention away from the content.
6. When to post your content. Focus on topics that students will find exciting and help them with their search, and talk about them at the right time. For example, a description of the discipline, program, or course is essential for students starting to think about what they want to study. At the same time, the application process or entry requirements are better for students who have already shown interest in your programs. Anything that can help students choose what they want to study and give them real value.